Shopify development & store redesign
Custom Liquid theme builds, store redesigns and conversion work for D2C brands. I currently lead Shopify development for a high-traffic wearable-tech storefront.
What it is
Shopify development requires specialized Liquid coding, custom theme architecture, and conversion-focused mobile UX. As a senior Shopify developer, I build and manage high-performance D2C storefronts designed to maximize conversion rates and scale paid ad traffic. Services include custom theme builds, store migrations, CRO sprints, and ongoing technical store management.
What you get
- Custom Shopify and Liquid theme development
- Shopify store redesign and mobile UX overhaul
- Conversion rate optimization and cart drawers
- Page speed tuning and Core Web Vitals
- Seamless migrations from WooCommerce or Magento to Shopify
- Shopify app setup, payment gateways and custom APIs
Or book a fixed price
Prefer a set scope and escrow protection? These are the same pieces of work, priced and bookable on Upwork.
Custom Shopify features instead of paid apps
from $85The feature built into your theme in Liquid, so it loads faster and the monthly app bill stops.
Book on UpworkShopify theme bug fixes
from $45Broken layouts, Liquid errors and app conflicts traced to the cause and fixed, not patched over.
Book on UpworkShopify speed and Core Web Vitals
from $65Lighthouse and Core Web Vitals audited, the highest-impact fixes applied, measured before and after.
Book on Upwork
Frequently asked questions
Do you offer Shopify store redesigns?
Yes. Store redesigns and custom Liquid theme development are my primary specialty. I rebuild slow, outdated themes into sleek, high-converting storefronts.
Can you improve my Shopify store speed and Core Web Vitals?
Absolutely. I optimize Liquid code, prune heavy apps, implement lazy-loading, and tune assets, with the speed measured before and after so you can see what changed.
Do you work with Shopify Plus brands?
Yes, I engineer storefronts for Shopify Plus brands, including Zero Lifestyle, a high-traffic wearable-tech storefront with custom checkout scripts.
How long does a custom Shopify build or redesign take?
Custom redesigns typically take 2-4 weeks depending on scope. Full timeline and deliverables are agreed upfront before kickoff.
Send me the store. I’ll tell you what I’d fix first.
No charge for the assessment and no obligation. If I’m not the right person for it, I’ll say so and point you at what is.
hello@bilalburney.com