What I build

Custom web development for brands that have outgrown templates. I build fast, accessible, mobile-first websites using modern stacks, React, Next.js, Vite and Tailwind, with clean, maintainable code instead of bloated page builders. Every site is engineered for Core Web Vitals from day one: optimised images, code-splitting, deferred scripts and a tuned critical-rendering path, so your pages load quickly and rank well. Whether you need a marketing site, a multi-page corporate presence, or a custom web app, you get senior-level work and direct communication with the developer building it.

E-commerce development focused on conversion, not just looks. I build and optimise online stores with fast product pages, frictionless checkout, and a structure designed to turn visitors into buyers. From catalogue and cart logic to payment integration, performance tuning and analytics, the goal is a store that loads fast, ranks for product and category terms, and converts traffic into revenue. Having run a storefront serving 2M+ users, I bring real operational experience to scaling, automation and reliability, not just a one-off build.

Shopify is my core specialism. I build custom Shopify storefronts and Liquid themes for D2C fashion and lifestyle brands, bespoke theme architecture, custom sections, app integration, and the back-office automation that removes manual work as you scale. Performance is a first-class deliverable: I regularly take Shopify product pages from failing Core Web Vitals to a GTmetrix grade A. Leading Shopify storefront development for Zero Lifestyle (2M+ users), I understand Shopify at scale, from theme internals to checkout and operations.

WordPress development done properly, bespoke themes and custom plugins instead of heavy off-the-shelf templates that slow your site down. I build CMS-driven websites that are easy for your team to edit, secure, and fast, with clean code and a performance budget. Ideal for content-heavy sites, blogs, and businesses that want full control over their content without sacrificing speed or SEO.

React and Next.js development for interactive, component-driven web applications and high-performance front-ends. I build reusable component systems, server-rendered and statically generated pages for SEO, and snappy UIs with proper state management. From dashboards and web apps to marketing sites that need rich interactivity, you get modern, type-safe, well-structured React code that is fast to load and easy to maintain.

Webflow development for teams that want a polished, visually-driven site they can update themselves. I deliver pixel-perfect builds with clean structure, smooth interactions and animations, responsive layouts, and an editor experience your marketing team can actually use. A great fit for fast-moving brands that want design control and quick content changes without a developer in the loop for every edit.

Laravel development for robust back-ends, APIs and custom web applications. I build secure, well-tested PHP/Laravel systems, authentication, dashboards, REST APIs, integrations and business logic, that power web and mobile front-ends. When your project needs more than a CMS can offer, Laravel provides a solid, scalable foundation, and you get clean architecture that is straightforward to extend as requirements grow.

Framer development for sleek, animated marketing sites shipped fast. When speed-to-launch matters, Framer lets me build beautiful, highly-animated landing pages and marketing sites in a fraction of the time, without giving up responsiveness or polish. Ideal for product launches, campaigns and startups that need an impressive site live quickly and easy to iterate on.