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Bilal Burney, Shopify & D2C Developer

Faster, higher-converting Shopify stores for D2C brands.

I’m Bilal Burney. I run the Shopify storefront for a 2M+ user D2C brand, and I help growing brands fix slow load times and lift conversion rates.

100+ projects·2M-user storefront·4+ years

Trusted by D2C brands in the US, UK & UAE

Zero LifestyleOutriderXRX DirectSkate-O-ManiaKhebrati
GTmetrix grade D → ALCP 3.1s → 1.4s · TBT 973ms → 44ms on the flagship product page
2Offers

How I can help your store

Focused Shopify engagements, scoped to a clear outcome and a fixed starting price.

Shopify Speed Optimization

from $500

Make your store load fast and pass Core Web Vitals.

  • Full performance audit
  • Image, theme & app cleanup
  • LCP / INP / CLS fixes
Book a call

Conversion (CRO) Sprint

from $1,000

Turn more of your existing traffic into buyers.

  • PDP & checkout review
  • High-impact UX fixes
  • A/B-ready recommendations
Book a call

Custom Shopify Build / Theme

from $2,500

A fast, on-brand storefront built to convert.

  • Custom theme & sections
  • Liquid + app integration
  • Built for speed & SEO
Book a call

Care & Growth Retainer

from $500/mo

Ongoing improvements without hiring in-house.

  • Priority support & fixes
  • Monthly speed & CRO work
  • Direct line to me
Book a call

Shopify specialist. Also works with WordPress, React & Next.js.

3Featured Case Study

Zero Lifestyle — a 2M-user store, rebuilt for speed

The problem

A high-traffic D2C storefront with slow product pages, failing Core Web Vitals, and performance that was costing conversions at scale.

What I did

Rebuilt the theme architecture, stripped render-blocking scripts and heavy apps, optimised images and Liquid, and added automation to keep it fast at scale.

Read the full case study
DA
GTmetrix grade
3.1s1.4s
Largest Contentful Paint
973ms44ms
Total Blocking Time
Process

How it works

01
01

Audit

I analyse your store's speed, Core Web Vitals, and conversion leaks, and show you exactly what's costing you sales.

02
02

Fix

I implement the high-impact fixes, performance, theme, and UX, so your store loads fast and converts.

03
03

Grow

Ongoing speed, CRO, and improvements keep your store ahead as you scale.

6FAQ

Questions, answered

How do we get started?

It starts with a short call or message about your goals. I scope the work, share a clear plan and timeline, and once we agree, I begin. You always work directly with me, never a junior or a handoff.

How do you communicate, and does the timezone matter?

I work remotely with UK and US brands every day. I'm based in Karachi but overlap with UK and US mornings, and reply to every message within 24 hours (usually much sooner) via email, WhatsApp, or Zoom.

How much does a project cost?

Every project is scoped and quoted individually based on what you need, so you get a clear, fixed price up front with no surprises. Send me your requirements and I’ll come back with a quote, usually within 24 hours.

How long does a typical build take?

It depends on scope. A focused store optimisation or landing build is usually days to a couple of weeks; a full custom store is longer. I give you a realistic timeline before we start and keep you updated throughout.

What happens after launch?

I don’t disappear at launch. I stay available for fixes, tweaks, and ongoing improvements, and I hand over a site you fully own and can maintain.

Why hire a freelancer instead of an agency?

You get senior-level work without agency overhead or junior handoffs, direct communication with the person building your site, and faster turnaround, typically at a lower cost than a comparable agency.

Free Offer

Get a Free Shopify Performance Audit

Send me your store URL and I’ll send back a short, actionable audit, no strings attached, within 24 hours.

  • Core Web Vitals & load-speed breakdown
  • Top 3 conversion & UX gaps
  • A prioritised, no-jargon fix list
Claim my free audit
Contact
7Contact

Let's Work Together

Have a project in mind? Send a message or reach out via your preferred channel.

Send a Message

Learn more about freelance Shopify development

Bilal Burney is a freelance Shopify developer with over 4 years of experience building high-converting ecommerce stores for D2C fashion, lifestyle, and consumer brands across the UK, US, and Europe. Currently leading Shopify storefront development at Zero Lifestyle, Pakistan's top wearable brand with 2M+ active users, Bilal brings enterprise-level Shopify expertise to growing brands of all sizes.

Specialising in custom Shopify theme development, Liquid templating, store performance optimization, and ecommerce automation, Bilal works with brands looking to scale their online presence without the overhead of an agency. His clients include UK-based businesses, US ecommerce brands, and international D2C retailers seeking a trusted Shopify expert who delivers results.

Whether you need a Shopify store built from scratch, a theme customized for your brand, a performance audit to fix Core Web Vitals, or an automation system to replace manual workflows, Bilal Burney is the freelance Shopify developer UK and US brands trust. Get a free project consultation within 24 hours.