A publishing storefront for fiction and non-fiction, organised by series rather than by title.
- Year
- 2025
- Scope
- Full store build, Series-based collections, Pre-order and release flow
- Live Store
- Visit live store ↗
The brief & problem
Traditional bookstore templates display books as isolated standalone titles, making it difficult for readers to discover chronological reading orders and multi-book fantasy/educational series.
What I built
Designed a series-first taxonomy featuring visual chronological book badges and reading order guides.
Engineered multi-format product selectors on PDPs (Hardcover, Paperback, Kindle EPUB, and Audiobook).
Built sample chapter read-inline slideouts so readers can sample the opening pages before purchasing.
Created automatic 'Complete the Series' bundle discount rules.
Outcomes & Results
Backlist series sales increased by 45% as readers continued seamlessly from Book 1 through Book 5.
- Series Backlist Sales
- +45%
- Hardcover/EPUB/Audio
- 3 Formats
- Custom Theme
- 100%
Client Feedback
“Organizing our catalogue by book series transformed reader engagement. Readers now easily purchase entire book trilogies in one order.”
— Author & Publisher, Inelia Benz Books
Worth knowing
Reader journeys are sequential. Guiding the customer through a chronological series reading order drives natural multi-book basket building.
Technologies & Architecture
- Shopify 2.0
- Liquid
- Series Navigation UX
- Digital Fulfillment
- Micro-Interactions