Premium tech accessories — ambient lighting, audio and gaming gear for desk setups.
- Year
- 2026
- Scope
- Full store build, Collection architecture, Mobile-first PDP
- Live Store
- Visit live store ↗
The brief & problem
Premium workspace lighting and desk gear needed to stand out against low-priced generic marketplace alternatives through rich visual feature demonstrations and high-contrast tech aesthetics.
What I built
Designed a dark cyberpunk-inspired aesthetic with neon accent highlights and subtle ambient animations.
Integrated high-efficiency HTML5 video loops showcasing ambient monitor backlights and desk cable organization in action.
Built interactive technical specifications comparison tables for power output and connectivity.
Engineered a slide-out cart drawer with quick-add desk pad and cable clip upsells.
Outcomes & Results
Mobile conversion rates climbed from 1.8% to 3.4%, while product page bounce rates dropped by half.
- Conversion Rate
- 3.4%
- Bounce Rate
- −50%
- Mobile Speed
- sub-1.3s
Client Feedback
“The high-tech dark theme and video product demos Bilal designed instantly positioned GK Technova as a premier desk setup brand.”
— Co-Founder, GK Technova US
Worth knowing
Visual demonstration sells tech accessories. Showing products in realistic workspace lighting setups bridges the gap between seeing a spec sheet and wanting the desk aesthetic.
Technologies & Architecture
- Shopify 2.0
- Liquid
- Video Integrations
- Tech Aesthetic UX
- Micro-Interactions