An independent music label selling albums, lyrics and merchandise direct to its own audience.
- Year
- 2025
- Scope
- Full store build, Album and merch catalogue, Release merchandising
- Live Store
- Visit live store ↗
The brief & problem
Music fans expect to preview tracks before buying vinyl or digital albums. The store needed to stream high-quality audio previews, bundle physical vinyl with instant digital lossless downloads, and handle massive traffic surges during album launch moments.
What I built
Engineered a lightweight custom audio preview player built directly into product and collection cards.
Automated digital file delivery so buyers receive instant FLAC/MP3 download access upon completed checkout.
Structured vinyl records, apparel merchandise, and lyric books into cohesive artist collection drops.
Optimized the theme for high-concurrency cart checkout resilience during album drop countdowns.
Outcomes & Results
Fans preview tracks directly on product and collection cards, buyers get FLAC and MP3 downloads the moment checkout completes, and vinyl, merch and lyric books sit together in per-release collection drops.
- In-card previews
- Audio
- Instant downloads
- FLAC / MP3
- Direct-to-Fan
- 100%
Worth knowing
Direct-to-fan e-commerce thrives on immediate media engagement. Embedding native audio playback without external heavy widgets created a frictionless purchasing experience.
Technologies & Architecture
- Shopify Liquid
- Audio Streaming Player
- Digital Downloads API
- High-Traffic Drops