Modest fashion label with a catalogue organised by fabric rather than type.
- Year
- 2025
- Scope
- Fabric filtering, Bundle products, Mega-menu
- Live Store
- Visit live store ↗
The brief & problem
Modest fashion shoppers browse collections primarily by fabric (Lawn, Chiffon, Organza, Velvet, Raw Silk) and stitching status (Unstitched 3-Piece vs Ready-to-Wear). The legacy store lacked multi-faceted filtering, making catalogue discovery frustrating.
What I built
Architected custom faceted fabric navigation allowing shoppers to filter by season, embroidery type, and occasion.
Engineered high-contrast color variant swatches with instant image switching without page reloads.
Built rapid-add pre-order mechanisms designed for high-concurrency seasonal volume drops.
Optimized mobile navigation with a streamlined slide-out category drawer.
Outcomes & Results
Seasonal drop collections sold out in under 48 hours without server slowdown. Mobile catalogue exploration time increased by 45%.
- Browse Speed
- 2.2x
- Drop Sellout
- 48h
- Mobile Engagement
- +45%
Client Feedback
“Our seasonal collections sell out faster than ever. The fabric-based navigation makes it effortless for our clients to find exact lawn, chiffon, and silk pieces.”
— Creative Director, Elan by Zunaira
Worth knowing
E-commerce taxonomy must mirror customer buying psychology. Organizing by fabric rather than generic product types immediately reduced browse abandonment.
Technologies & Architecture
- Shopify 2.0
- Liquid
- Faceted Filtering
- High-Volume Drop Architecture