Organic plant-based protein bites — vegan, gluten-free and made without artificial sweeteners.
- Year
- 2026
- Scope
- Full store build, Product storytelling, Conversion-led PDP
- Live Store
- Visit live store ↗
The brief & problem
Health-conscious US snack shoppers need immediate clarity on ingredients, macro-nutrients, and allergen safety. The brand needed to educate buyers while driving larger bundle sizes and recurring subscriptions.
What I built
Built custom PDP storytelling sections highlighting organic USDA certified chia seeds and raw superfood ingredients.
Created an interactive 'Build Your Snack Pack' bundle builder with tiered savings discounts (Buy 3 Save 15%, Buy 6 Save 25%).
Integrated seamless Subscribe & Save recurring delivery options directly on the product card.
Added clean interactive Nutrition Facts drawer and customer review highlights.
Outcomes & Results
Average Order Value (AOV) surged by 34%, with 22% of new first-time customers opting for recurring monthly deliveries.
- AOV Increase
- +34%
- Subscription Opt-in
- 22%
- Clean Organic
- 100%
Client Feedback
“The custom bundle builder and flavor switcher Bilal created took our Average Order Value from $28 to $38 in the first month.”
— Founder & CEO, NRChia Foods US
Worth knowing
In clean food D2C, ingredient transparency creates high trust. Combining transparent nutritional data with intuitive tiered bundle savings maximizes revenue per customer visit.
Technologies & Architecture
- Shopify 2.0
- Custom Bundle Builder
- Recharge Subscriptions
- PDP Storytelling