Handcrafted full-grain leather jackets and luxury accessories, sold from the UK.
- Year
- 2025
- Scope
- Custom theme, Editorial sections, Mega-menu architecture
- Live Store
- Visit live store ↗
The brief & problem
High-ticket bespoke leather goods require tactile visual storytelling and precise sizing assistance to build buyer trust and prevent expensive cross-border return shipping. Standard commercial themes felt cluttered and failed to convey the premium craftsmanship of full-grain leather.
What I built
Designed and engineered a bespoke Shopify 2.0 theme inspired by luxury editorial lookbooks.
Developed an interactive garment measurement and sizing advisor on PDPs to ensure accurate size selection before checkout.
Engineered ultra-smooth slide-out cart drawer with real-time order value progression for free international shipping.
Implemented high-resolution lossless image zoom and video lookbook sections without sacrificing Core Web Vitals.
Integrated multi-currency geolocation for seamless GBP and USD checkouts.
Outcomes & Results
Elevated brand perception into a high-end luxury tier. Mobile conversions increased by 28%, and fit-related returns dropped by 35% thanks to the interactive sizing engine.
- Handcrafted Leather
- 100%
- Return Rate
- −35%
- Page Load
- sub-1.5s
Client Feedback
“The editorial look and precision sizing system Bilal built gave our brand the true luxury feel it deserved. Our international returns dropped noticeably within weeks.”
— Brand Founder, Ox & Armor UK
Worth knowing
In luxury apparel, the product page's primary job is reducing hesitation. A custom sizing engine that prevents wrong-size orders saves far more money than any discount promotion.
Technologies & Architecture
- Shopify 2.0
- Liquid
- Editorial UX
- Interactive Sizing Engine
- Tailwind CSS