Handcrafted full-grain leather jackets and luxury accessories, sold from the UK.
- Year
- 2025
- Scope
- Custom theme, Editorial sections, Mega-menu architecture
- Live Store
- Visit live store ↗
The brief & problem
High-ticket bespoke leather goods require tactile visual storytelling and precise sizing assistance to build buyer trust and prevent expensive cross-border return shipping. Standard commercial themes felt cluttered and failed to convey the premium craftsmanship of full-grain leather.
What I built
Designed and engineered a bespoke Shopify 2.0 theme inspired by luxury editorial lookbooks.
Developed an interactive garment measurement and sizing advisor on PDPs to ensure accurate size selection before checkout.
Engineered ultra-smooth slide-out cart drawer with real-time order value progression for free international shipping.
Implemented high-resolution lossless image zoom and video lookbook sections without sacrificing Core Web Vitals.
Integrated multi-currency geolocation for seamless GBP and USD checkouts.
Outcomes & Results
The store now reads as the luxury product it sells: an editorial theme, lossless zoom and video lookbooks, a garment measurement advisor on every product page so a buyer picks the right size before checkout, and GBP or USD checkout by location.
- Handcrafted Leather
- 100%
- Fit advisor on PDP
- Sizing
- Multi-currency
- GBP / USD
Worth knowing
In luxury apparel, the product page's primary job is reducing hesitation. A custom sizing engine that prevents wrong-size orders saves far more money than any discount promotion.
Technologies & Architecture
- Shopify 2.0
- Liquid
- Editorial UX
- Interactive Sizing Engine
- Tailwind CSS