iPhone cases, MagSafe accessories and charging gear, sold across Australia.
- Year
- 2025
- Scope
- Device compatibility selector, Bundles, PDP conversion
- Live Store
- Visit live store ↗
The brief & problem
In mobile accessories, customer confusion around phone models generates costly returns and support overhead. Customers selecting the wrong iPhone model (e.g. 15 Pro vs 15 Pro Max) created chargebacks and negative reviews.
What I built
Built an intuitive dynamic device and model selector across all iPhone series, instantly filtering compatible cases and accessories.
Engineered native PDP product bundling for multi-item sets (Cases + Screen Protectors + MagSafe Wallets) with automatic bundle discounts.
Surfaced clear trust indicators — 30-Day Money Back Guarantee & 2-Year Warranty — directly below the Add to Cart button.
Integrated 2,400+ verified customer reviews using a lightweight API rendering system rather than a heavy third-party widget.
Outcomes & Results
Shoppers choose their iPhone model first and only see the cases that fit it. Case, screen protector and MagSafe wallet sets are bundled natively with automatic discounts, the guarantee and warranty sit under the Add to Cart button, and the store's 2,400+ verified reviews render without a heavy widget.
- Verified Reviews
- 2,400+
- Average rating
- 4.9 ★
- Native multi-item sets
- Bundles
Worth knowing
Compatibility validation at the point of selection protects your bottom line. Removing purchase ambiguity is the highest-ROI optimization for technical accessories.
Technologies & Architecture
- Shopify Liquid
- Dynamic Model Filtering
- Native Bundles
- Conversion Optimization