iPhone cases, MagSafe accessories and charging, sold across Australia.
- Year
- 2025
- Scope
- Device compatibility selector, Bundles, PDP conversion
- Live
- Visit store ↗
The problem
The hard problem in phone accessories is compatibility. A customer arriving for an iPhone 16 Pro Max case must never be shown a product that does not fit their phone. Get it wrong and you generate returns, support tickets and one-star reviews, each of which costs more than the sale was worth.
What I did
Built a device and model selector spanning the full iPhone range, so compatibility is resolved before checkout rather than after delivery.
Structured the catalogue across five product lines: cases, MagSafe accessories, chargers and cables, screen protectors and general accessories.
Built bundle product structures for multi-function items such as the 3-in-1 magnetic charger.
Surfaced trust signals — 30-day returns, 2-year warranty — at the purchase decision point rather than in a policy page.
Implemented the review display so 2,400+ reviews load as social proof without harming Core Web Vitals.
Result
Compatibility confusion is designed out rather than handled by support. The store carries over 2,400 verified reviews at a 4.9 average, with social proof visible at every stage of the buying decision.
- Reviews
- 2,400+
- Average rating
- 4.9
Worth knowing
The most valuable thing a product page can do in this category is prevent a wrong purchase. A selector that refuses to show an incompatible product is worth more than any amount of persuasion on the page.
- Shopify
- Liquid
- JavaScript
- Conversion optimisation